The KREATIO Advantage

KREATIO provides powerful features with an easy-to-use interface designed for business users, combined with complete integration capabilities and flexibility in deployment. KREATIO enables business users to define and control the publishing rules and manage the editorial processes, resulting in significant reduction in dependencies and marked improvement in time-to-market.

This section covers views of KREATIO from different stakeholders’ perspectives in on-line publications.

Editors

  • Ensure content quality, consistency, and compliance across multiple sites
  • Support for multiple media formats – Text, Image, Image Galleries, Audio, Video, Flash, etc.,
  • Automate content delivery to multiple digital channels – web, mobile, email, etc.,
  • Manage websites – create new articles, change rank lists, manage galleries, work with videos, and much more – without involvement of specialized web producers
  • Support for automated Embargo and Expiry
  • Support for multiple users distributed geographically
  • Transparent version control of articles
  • Support for third party authentication and authorization system or use of add-on KREATIO Module
  • Flexible rule based content publication
  • Automated content syndication across company and division
  • Support for third party content syndication
  • Ability to change entire page to support Sponsorship / Spotlight days
  • Restrict an individual editor to selected brands
  • Assign different roles for an editor for each brand
  • Full separation of data and presentation
  • Automated outward syndication
  • Configurable audit trail for all administrative activities
  • Flexible rules for article lists – date, media type, author, section, tag, category, most popular, etc.,
  • Easy content editing – control what all constructs are allowed, inline images, drag-drop image resize and placement, and flexible metadata
  • Support for static fragments to control parts of pages
  • Create and manage marketing / static pages without a need for web producers
  • Hierarchical comments on articles
  • Comment moderation – pre and post publish
  • Support for ‘report abuse’ and associated workflow

Sales

  • Support for industry standard ad-trafficking systems like Doubleclick
  • Facilitates credible third party reporting on advertisements facilitating a better relationship with the advertiser
  • Support for all standard advertisement models – CPM (Cost Per Thousand), CPC (Cost Per Click), Sponsorship, Tenancy, Text Advertisements, and Audio / Video pre & post roll
  • Lead selling of advertisements for a specific subset of pages for better yield:
    • Type of page: home page, listing pages, article pages, poll pages, comments page, etc.,
    • A Category
    • Set of Tags
    • Flexible criteria
  • Contextual ad-targeting – based on content of an article
  • Behavioral ad-targeting – based on pages an end user has been reading
  • Flexible placement of advertisements – all commonly used placements in the industry

Marketing

  • Allows several forms of data collection through:
    • Pre-download forms
    • Questionnaires
    • Polls
    • Competitions
    • Surveys
    • User feedback
    • Registration
  • Support for different type of registrations:
    • No explicit opt-in
    • Double opt-in
    • Quick – suitable for one time reminders or email news letters
  • Options for explicit data quality checks or no data quality checks
  • Optional centralized user / subscriber database across publications
  • Form pre-fill based on prior inputs of the user – enhanced user satisfaction
  • Targeted lead generation on specific event, e.g., when a user reads an article, watches a video or downloads an asset, etc.,
  • User profiling based on latent activity
  • Creation of email newsletters
  • Creation of rule based automated news letter
  • Targeted email marketing
  • Delivering a targeted experience to each visitor
  • Search Engine Optimization support
  • Google sitemap support
  • Google video sitemap support
  • Allows credible third party reporting on user traffic, e.g., Google analytics, Yahoo analytics, Webtrends, etc.,
  • Provides a greater marketing insight from your visitors’ online behavior

CIO

  • Highly predictable costs:
    • Open source infrastructure
    • Predictable third party licenses
    • Manpower planning of technical resources
  • Well defined workflow processes during deployments and upgrades
  • Excellent architecture:
    • Choice of OS like Linux, Windows, Apple OS X, HP UX, etc.,
    • Choice of RDBMS like MySQL, PostgreSQL, Oracle, etc.,
    • Centralized user database
    • Centralized authentication system with option of single sign-on
    • Support for third party authentication, e.g., OpenID
    • Active-active and active-passive for DR (Disaster Recovery)
  • Scalable linear architecture:
    • Scalability driven only by hardware without any additional investment in third party products
    • Vertical and horizontal scaling
    • CDN (Content Distribution Network) support
    • Multiple caching modes – memory, disk, and hybrid
    • Caches at several levels – component, application server, and proxy
    • Multiple options for cache expiry – Age based, Event based, e.g., when a comment is added to an article
  • Integration with other standard “best of breed” systems:
    • Search – Autonomy, Grapeshot, Lucene, etc.,
    • Web analytics – Google, Yahoo, Webtrends, etc.,
    • Ad-server – Doubleclick, Google, etc.,
    • Blogs and Forums
    • Third party websites
    • Interface of third party email product providers like Adestra and Epsilon

Digital Strategist

  • Quick launch of new products – for example, creation of a new product around “credit crunch” using existing articles
  • Quickly adapt to the changes in the online world. A business can change radically within a three year time frame. KREATIO enables you to change continuously with very less effort; within a period of 2 to 4 weeks
  • KREATIO covers the entire online business workflow of the publication
  • Quick, least disruptive, and smoother migration
  • Meets the business concerns of all participating departments
  • Facilitates effective redeployment of technical resources – in-house resources can be freed from mundane tasks
  • Consolidation of content to one single coherent platform is enabled for the whole online publishing workflow
  • Comprehensive coverage of KREATIO related services – configuration, integration, and enhancement
  • Allows websites and content in any language – even multi-language content within same website
  • Fits in well with industry standard tools and third party services – allowing you to choose best-of-breed
  • Extensive support for Search Engine Optimization (SEO)

CFO

  • Cost reduction
  • Improved efficiency
  • Bundled services – covers nearly all of technology and most of web production processes
  • Reduced staff numbers – less cost, less risk of hiring
  • Predictable TCO (Total Cost of Ownership)
  • Predictable resource requirements
  • Highly predictable timeline for launch of new sites
  • Less risk in meeting top-line and bottom-line targets


For additional queries/information visit www.kreatio.in or mail to: kreatio@srishtisoft.com or call: +91 [0] 80 66143800

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