Web Content Management

KREATIO - Overview

The Secret Code – User Engagement

With convergence and interactive technology becoming mainstream, online media is undergoing huge transformation in terms of content creation, presentation, syndication, distribution, and monetization of the same.

Emphasis has shifted away from just creating content to effective syndication, multi-purposing, and monetizing in ways never imagined before. Distribution of content and ways of engaging users are becoming more coherent and effective - in some ways leading to a level of addiction. Therefore, online media is in a race of not only creating content but also presenting in a manner that engages, involves, and exhorts user participation to entirely new levels. At the same time, they are continuously looking out for additional ways of monetizing user visits to their site and creating enough motivation for them to visit again.

In this scenario, the accent and significance of user’s engagement to the web site is gradually growing to paramount importance and everything else subservient to it.

This shift is creating new avenues for some players and doomsdays for some. Therefore, winners are busy fortifying their positions and others in discovering ways to outsmart incumbents. This rapidly moving scene is keeping all the players on toes and Information Technology (IT) is coming handy to get and maintain “Winner’s Edge.”

Winner’s Edge

What is “Winner’s Edge”:

  • Engaging content – in-house, syndicated, or user generated
  • Distribution & delivery – multiple channels, multiple formats, and syndication
  • Content involving, engaging, and even addictive
  • Strong branding, marketing, and sales
  • Monetization – higher revenues and margins
  • Finance management – graded capital investment based on subsequent successes
  • Quick property launches – sometimes in less than a month

Challenges in creating and maintaining “Winner’s Edge”:

  • Stuck with legacy system and content formats
  • No easy interface available for easy integration with other systems or services
  • Inappropriate IT vendor – focused on only technology
  • Difficult to keep pace with emergence of new technology
  • Critical knowledge about the deployed platform limited to very small number of people
  • Time to market high in case of a new launch or a re-brand of a property
  • Difficult to align cost with revenues and margins
  • Death by success – once site is successful, the infrastructure crumbles with huge negative impact

Genesis of KREATIO

Based on more than ten years experience in online media, Srishti has engineered KREATIO, a comprehensive platform for Web Content Management (WCM) including Web Publishing System (WPS), which enables creation of the “Winner’s Edge” for online publications.

Key Differentiators

KREATIO enables you to create and maintain the “Winner’s Edge” with the following differentiated features:

  • Incremental persuasion – engage users without being pushy
  • Convert visitors to addicted users
  • Simple to use and manage – suitable for users from editorial and marketing departments
  • Granular Artifact management using XML – present flexible and dynamic subset of content specific to a context
  • Price aligned to potential business gains – decide budget outlay for each individual property Successive graded investment – move up the tier hierarchy based on market success of a property
  • Avoid death by success – keep the site alive when it is successful
  • Open source infrastructure – keep initial investments down and successive costs low particularly while scaling up
  • Extreme automation of web publishing – allows creation of sites where only articles needs to be written, everything else happens automatically
  • Quick launch of a new property – from scratch or re-aggregation of existing content
  • Fast re-launches – swiftly refresh branding of your property
  • Power-of-7 – a comprehensive and effective monetization framework
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