Children’s Book Promotion Ideas
Rather than trying to be present on all social media platforms, it is recommended to focus on one or two platforms where your target readers are active. This allows you to concentrate your efforts and engage with your specific audience more effectively https://therichpalms.org/. Here are a few platforms that can be particularly beneficial for promoting children’s books:
Call nearby libraries and let them know about your book. Be sure to bring a number of paper copies on the day of the reading, so you can sell your signed book. You can even repurpose the props you prepared for your visits to book festivals.
At present, Amazon is the largest book retailer, especially for self-publishers. Your Amazon page is just like a storefront where you can sell your book. Optimizing this page is essential to ensure that the interest of readers/browsers converts into a sale.
Book Promotion Ideas for Libraries
So, promote your titles, especially new titles, using email. Include a line telling your cardholders that they are getting a jump on the holds list. Your most avid cardholders will pounce at the chance.
Reviews are the lifeblood of book sales. Reach out to bloggers, book clubs, and platforms like NetGalley to secure early reviews. You can also use paid services like Kirkus and Reader’s Favorite for professional reviews.
When I first heard about a new social media network called Pinterest, I literally said, “I can’t do another platform!” But then I started seeing significant traffic coming from Pinterest and realized that I needed to be on yet ANOTHER social network! Even though I went to Pinterest kicking and screaming, in the end it…
One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
And most libraries spend significantly more on their collection than they do on anything else. Library Journal’s 2021 Budgets and Funding Survey shows that libraries spent 11.2 percent of their total budget on materials in 2020.
Book Promotion Ideas for Authors
60. Utilize platforms like Help a Reporter Out (HARO) for media opportunities. HARO is a wonderful book marketing opportunity. You can sign up for their daily email and see if there are any reporters looking to cover a topic related to your book.
24. Personalize your email campaigns based on reader preferences. You don’t need to have one generic email series for every subscriber on your list. Learn who reader personas are and create some personalized emails for each one.
118. Create audiobook versions or snippets for promotion. Some people prefer audiobooks to physical books. You can even create special dramatized or extended edition audiobooks to get readers to revisit your story again and again.
37. Write guest articles for local newspapers or magazines. Reach out to local newspapers and magazines to see if you can write any articles for them. This will get your name out there, and if you can plug in some book marketing, even better.
62. Offer limited-time discounts or promotions at launch. When launching your book, you should try selling it at a heavily discounted price for a limited time. This will help your book marketing by getting you tons of early reviews.
An example: If you’re writing a recipe book, the ideal moment is during the holidays when people are trying new recipes and cooking at home a lot. Launch your business book during the graduation season when graduates are looking for ways to earn money.
